BMW SA lauds fans after inaugural M Festival
Nearly 20 000 visitors experience the BMW M Festival.More than 2000 people test drive and experience BMW models on the Kyalami circuit.
Large number of BMW M and BMW M Performance models sold at the biggest BMW M Festival pop-up dealership.
BMW M4 DTM racing car amazes visitors.
Midrand - Remaining true to the BMW M brand slogan "The most powerful letter in the world", the first-ever BMW M Festival in South Africa attracted just under 20,000 people during the two-day show held at the Kyalami Grand Prix Circuit in Gauteng on Saturday, 21 October and Sunday, 22 October.
At the festival, visitors got a sneak preview of the all-new BMW X3 that will be manufactured at Plant Rosslyn in the first quarter of 2018 as well as the new BMW M5 that will be available in South Africa in the first quarter of 2018. The exclusive limited-run special-edition BMW M4 CS was also officially launched at the BMW M Festival.
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Celebration goers additionally experienced hot laps in different BMW M and M Performance models while then again more than 2000 individuals test drove and experienced different BMW models around the circuit. Likewise, various first time drivers (student drivers) were offered an important affair by getting the chance to sit in the driver's seat of a BMW for the first run through. A substantial number of guests additionally exploited alluring money offers that were accessible at the greatest ever BMW fly up dealership at the celebration. All BMW models in plain view were offered with an extraordinary "Celebration Rate."
There was much fervor all through the show when veteran BMW superbike rider Lance Isaacs, BMW DTM driver Tom Blomqvist and Sasol GTC BMW driver Gennaro Bonafede performed races in the BMW S 1000 RR, consideration snatching BMW M4 DTM hustling auto and the new BMW M4 CS. Other BMW M vehicles likewise engaged group with races. A couple of number of guests were likewise sufficiently fortunate to be taken for hot laps around the 16-turn, 4.5km hostile to clockwise FIA evaluated Kyalami circuit by Blomqvist in his BMW M4 DTM hustling auto.
On the most recent day of the celebration, the BMW Gauteng Car Club facilitated its yearly Concours Event - the most renowned occasion on the BMW Car Club date-book. It is the best yearly South African festival of BMW legacy. Participant's vehicles were arranged fastidiously preceding the occasion and after that expertly judged on their condition, credibility, readiness and introduction.
The BMW M Festival was not just about BMW autos and the invigoration of high speeds. Celebration goers were engaged at the primary stage by nearby and global DJs, for example, Tomorrows Will, DJ Martin, The Muses, Delivery Boys, Mali Zulu, Majozi, Goodluck Live, Bad Wolf, Shekhinah, DJ Kent, Culoe De Song, Ricky Rick and German DJ Alex Schulz.
Gourmet nourishment, beverages and BMW way of life frill were likewise on offer all through the celebration. Indeed, even future BMW drivers were engaged in a restrictive kiddie's range.
The first of numerous M Festivals
"We have left a mark on the world by not just facilitating the first-since forever BMW M Festival in Africa, yet in addition the biggest one on the planet. We are exceptionally appreciative for the mind-boggling bolster we got from our accomplices, clients and fans. This shows the enthusiasm we've ingrained in South Africans in the course of the most recent four many years of our essence in the nation. We are unquestionably digging in for the long haul and anticipate other effective BMW M Festivals later on," says Tim Abbott, Chief Executive Officer (CEO) of BMW Group South Africa and Sub-Saharan Africa.
Alexander Baraka, General Manager: Brand Management and Group Marketing Services, includes that the achievement of the first-since forever BMW M Festival urges the brand to investigate more client engagement openings "We need to motivate auto fans around the nation and effectively draw in with our clients utilizing more creative experiential and also profoundly enthusiastic brand stages in future."
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